Celia Heffernan, the Online Content Producer at the NSW Dept of Education and Training, recently asked me to write an article about virtual worlds for inclusion in a technology guide for parents. The guide has now been published and I’m very flattered to see my article in there alongside material from my colleague Ross Monaghan. [...]
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There’s an update on the Twitter stats; it turns out that Australia is 6th in the world for SMS usage. Considering that most of the big news stories get broken on Twitter first (e.g. the UK earthquake was broken on Twitter by a good half hour before the BBC got anything out), and considering that [...]
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The Social Media TeleSummit run by Leesa Barnes is almost at an end – but WHAT a blimmin’ amazing summit it’s been so far! You still have two days to register to nab some of the goodies on downloadable offer, and if I were you I’d make the investment. Even the free e-book you get [...]
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We’re all for a bit of free love here at BetterComms Towers. Who wouldn’t be? So it was with great delight that we devoured the latest Trend Briefing from our friends at trendwatching.com. In this month’s Briefing you can boggle your mind at a world seemingly gone mad — businesses giving away stuff for free. [...]
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I’ve just hired a new assistant and the price is perfect — she’s free. Whilst following some back links from my blog I found what looks like a very interesting site — I Want Sandy is a digital assistant that works via email and now Twitter. Sandy has received some rave reviews and so I’m [...]
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Since many of the more digiliterative members of my personal community are based in cities not named ‘Adelaide’, and since many of we Australian members are frustrated by the mind games that Aussie businesses are keen to engage in, I floated an idea with Gerry McCusker today — that of meeting up fortnightly or so [...]
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Seth lays out the argument for micro-segmenting your audience and dominating it. It’s advice that works as well for real estate agents as it does for any other service business (and product business, in fact).
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Subtitle: “Precis for Payment”[homage to Allan Jenkins' idea of 'blogging for benjamins'] Doug Haslam, my colleague in arms across the rivulet called the Pacific has sent me word of a new site called ‘Brijit‘. For those not keen to click on a link before they know what will greet them, Brijit is an aggregation site [...]
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I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
Making Social Media Work for Your Business - just published!
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees
- for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
