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A fascinating article found its way to me courtesy of a link from a new-found colleague of mine, Wendy Rosen. The NYT reports on a phenomenon that is sweeping the globe — the mobile-based social network. I thought it was cool to be able to Twitter via my mobile, but that is kiddy stuff compared […]

The power of co-operation

by Lee Hopkins on March 9, 2008

in Uncategorized

Here’s what happens when 200 New Yorkers decide to co-operate. From http://www.ImprovEverywhere.com, over 200 people freeze in place on cue in Grand Central Station in New York. Awesome! Thanks to all the various friends who have facebooked this video in the last few days. Technorati Tags: improveverywhere , improv , video , new york , […]

Word of mouth is still the key to influence

by Lee Hopkins on March 6, 2008

in marketing

Dave Fleet has a very interesting and insightful post on the latest Edelman Trust Barometer report. Says Dave: “I’m torn on how to view the evidence here. People don’t seem to be able to decide whether online tools are the next best thing, or are not to be trusted. While the tools are among the […]

Celia Heffernan, the Online Content Producer at the NSW Dept of Education and Training, recently asked me to write an article about virtual worlds for inclusion in a technology guide for parents. The guide has now been published and I’m very flattered to see my article in there alongside material from my colleague Ross Monaghan. […]

G’day! I’m very proud to announce the birth of my newsletter, better Social Media communication results. And to celebrate, as a special offer for the readers of my blog, I offer it to you at over 50% off each issue! The ‘regular’ price of the newsletter is AUD$24.95, but for my friends and blog subscribers, […]

Mock ye not, Leesa is on to something big

by Lee Hopkins on February 28, 2008 · 2 comments

in Uncategorized

My colleague in arms Leesa Barnes has been at the end of some good ol’ sledging*, it would seem. As she points out on her latest post, there are those who are calling her Telesummit a ‘get rich quick scheme’ and some bizarre attempt to snag some Google keyword love. Even one of the sledgers, […]

Twitter stats

by Lee Hopkins on February 27, 2008

in Uncategorized

There’s an update on the Twitter stats; it turns out that Australia is 6th in the world for SMS usage. Considering that most of the big news stories get broken on Twitter first (e.g. the UK earthquake was broken on Twitter by a good half hour before the BBC got anything out), and considering that […]

Social Media TeleSummit — the story so far

by Lee Hopkins on February 27, 2008

in Uncategorized

The Social Media TeleSummit run by Leesa Barnes is almost at an end – but WHAT a blimmin’ amazing summit it’s been so far! You still have two days to register to nab some of the goodies on downloadable offer, and if I were you I’d make the investment. Even the free e-book you get […]

Free love is just a mouse click away

by Lee Hopkins on February 26, 2008

in miscellaneous

We’re all for a bit of free love here at BetterComms Towers. Who wouldn’t be? So it was with great delight that we devoured the latest Trend Briefing from our friends at trendwatching.com. In this month’s Briefing you can boggle your mind at a world seemingly gone mad — businesses giving away stuff for free. […]

Meet Sandy, my new assistant

by Lee Hopkins on February 26, 2008 · 1 comment

in Uncategorized

I’ve just hired a new assistant and the price is perfect — she’s free. Whilst following some back links from my blog I found what looks like a very interesting site — I Want Sandy is a digital assistant that works via email and now Twitter. Sandy has received some rave reviews and so I’m […]