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Guest post by Melissa Collett Social media is becoming increasingly important to more and more of us. It is a topic that we hear about often but it doesn’t need to make your head spin. There are many social media platforms available but knowing how Twitter, Facebook, LinkedIn and other social media forms can benefit […]

BCR096: Is Instagram the new Twitter?

by Lee Hopkins on October 24, 2012

in bcr pod/vidcast,video

For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.

May I have your permission?

by Lee Hopkins on August 28, 2012

in marketing

3. Develop Quality Content – Social media like Facebook and Twitter are just digital permission marketing. People choose to follow or like your page, but they won’t make a return visit if the only thing you churn out is marketing material. On social media and in a monthly e-newsletter, write (or hire a writer) to generate quality content that’s relevant and helps your clients and customers become more informed about your industry. Even if you’re not directly promoting a product you sell, you’re building trust for when it’s time for them to make a purchase.

Like any new opportunity, the potential for social media to enhance the relationship between a brand and its consumers can have a dark side if marketers don’t understand proper use and cultural expectations of the technology. Marketers who view social media as simply another venue to bombard customers with ads can easily come across as crass and unfeeling in the dialogue-driven online culture. Yet, for companies that use social media as an opportunity to get a better sense of customer expectations and to open an honest dialogue, markets can grow exponentially.

Finish my sentence. Social media is…

by Lee Hopkins on March 23, 2012

in Uncategorized

Stopping briefly to let us know when NOT to run a ‘finish this sentence’ game, Laurel goes on to tell us how to do it properly and even gives an example or two

Ever wanted to put those crazy characters into your tweets, like ♫ or ♥?

Mandy and Karen from the Adelaide store of Dymocks, the book people for discerning readers, let me in on why, how and when they got involved with social media.

Forbes Magazine has a great article on how major companies are just not ‘getting it’ when it comes to Facebook and social media. Says Forbes: Dealing with customers on social sites reveals "a fundamental shift in customer service," March says. Complaints used to be viewed as a nuisance, but ignoring dissatisfaction on Facebook and Twitter […]

A great interview with Kevin, who spills the beans on what social media has done for the real estate group Raine & Horne in South Australia.

3 Uber-Cool & Creative Tools For Heavy Twitter Users

by Lee Hopkins on November 15, 2011

in tools

you now have 3 Twitter tools that are going to come in very handy for anyone who’s doing a whole lot of Tweeting and they’ll probably even help you generate new followers and traffic all at the same time too!