Courtesy of The Next Web comes a story of an American actor who turned a private tweet public – to his embarrassment.
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THE EXPLOSION OF social media sites such as Facebook, MySpace and Twitter in the past decade has forever changed our society. Although these sites first became popular for personal use, they didn’t take long to find their way into the professional world. Networking has long been one of the most effective tools in business. Social [...]
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DO YOU WANT to be part of leading edge research into Twitter? My doctoral research is now at the stage that I can work with organisations to help them analyse and hone their Twitter usage. The amount of time you need to put into this project is minimal, so it won’t distract you from your [...]
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Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content [...]
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WE’RE ON THE cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise. Businesses are using social networking concepts to transform their business into a ‘social business’. According to IBM’s 2010 CEO Study, 57% of companies who have invested in social business tools have [...]
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MY GREAT friend Shel Holtz interviewed me recently about what I’m up to with my doctorate. Here’s what I said… Lee Hopkins on Symbolic Convergence Theory and Twitter For Facebook fans, you’ll find the video over on YouTube. Technorati Tags: shel holtz, symbolic convergence theory, twitter, business communication, lee hopkins Tweet
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IT’S THURDAY 30th June 2011 and around the world tweetups (‘meetups’ for the untwittered) are taking place, events being run and drinks being drunk. It’s a celebration for all that is ‘social media’, in all of its guises and platforms, in all of its fads and fashions, its famous and its failures. Here in sunny [...]
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MY FELLOW Adelaidians Sarah, Jason and Mal have just released their first podcast. Episode 001 of the Communication Junction is now available on iTunes and via their website, and a cracking first episode it is, too. They look at communication agencies from the perspective of clients and subtly ask if some Adelaide agencies are lying [...]
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Originally posted on my doctorate blog Marius and Suzana Bulearca have paved the way for a study into the way SMEs are using Twitter as a marketing tool. As a pilot of their proposed larger-scale research project, they interviewed a Marketing Account Executive of a London-based fundraising, marketing and communications agency whose employees and management [...]
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Guest post by David Murton Businesses must understand the current consumer persona in order to reach potential customers. Individuals take part in the actual creation and distribution of content every day via social media. Their participation through the Internet is a new key to unlocked possible business ventures. In keeping with the times, many businesses [...]
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