Vine’s offering won’t replace the short, concise video that is so useful on the front page of corporate websites, but it is definitely provoking some companies into being creative, which is a great thing.
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Vine’s offering won’t replace the short, concise video that is so useful on the front page of corporate websites, but it is definitely provoking some companies into being creative, which is a great thing.
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by Lee Hopkins on November 7, 2012 · 2 comments
Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.
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by Lee Hopkins on October 29, 2012 · 0 comments
in tools
It is a fun way to help people learn Australian Sign Language (Auslan) and to better connect the Deaf and hearing communities. It includes a dictionary and fun games and is available for just $1.99
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For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.
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Five teenage girls from an Adelaide all-girls high school have done themselves a tremendous amount of ill-fortune by filming themselves offering sexual acts. In an obvious spoof of the phenomenal KONY 2012 video the allegedly 14 year old girls created a GOBS 2012 video. I bet they didn’t expect, nor understand, why they suddenly got [...]
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My FIR colleague Dan York posted last year about a neat way to put promo video presentations together really quickly. Says Dan: So our CEO Jonathan Taylor, who has been experimenting a lot with Prezi lately, whipped up a quick Prezi to explain what happens. A group of us collectively tweaked it a small bit [...]
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by Lee Hopkins on May 19, 2011 · 0 comments
in clippings,internal communications,marketing,podcasting,public speaking,strategy,tools,video
THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia [...]
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by Lee Hopkins on May 4, 2011 · 0 comments
MY GOOD mate Glenn Murray is repeating last year’s offer of letting you nab his two top-notch e-books on SEO copywriting and SEO secrets for an amazing mere $20. You’d normally pay $89.94! And if you show some love and care in a video, you could even get your money back! Have a look at [...]
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MY FRIENDS at Ragan are putting together a great webinar on how to make hospital videos that enthral employees and tell compelling patient stories. If only the hospitals of Australia would let their communication specialists take advantage of such webinars… [sigh] Even if you’re on a tight budget, you’ll find out how to produce higher [...]
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Measuring the Impact and ROI of Social Media - NEW
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!