video

ad-tech sydney conference – march 2008

by Lee Hopkins on December 10, 2007 · 1 comment

in marketing,second life

  Steven Noble from Hill & Knowlton Australia has very flatteringly asked me to be involved in the ad tech two-day conference in Sydney, March 12-13. With three separate but overlapping tracks, there’s a stack of goodness on offer at the conference; here’s just a sampling: Understanding Virtual Worlds Social Media and CGC: has a […]

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Top 100 – what does it mean?

by Lee Hopkins on December 1, 2007 · 8 comments

in Uncategorized

There are almost as many Top 100 blog lists as there are centimetres around my girth. Of particular interest to me as a business communication consultant are those blogs that revolve around either my industry or my location — based on the logic of ‘how can I advise my clients effectively if I cannot get […]

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Flock and Firefox are good…BUT

by Lee Hopkins on November 30, 2007 · 5 comments

in Uncategorized

On the recommendation of several Twitterati friends I’ve been trying out Flock recently, displacing Firefox to be my primary browser. It has lots of useful features, but one really annoying one that it shares with its underlying Firefox engine: it doesn’t seem to handle embedded objects very well. To wit, YouTube videos. Here’s what a […]

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It’s only a test of the software, but I’ve popped a video test run of a possible new-look Better Communication Results Video up on YouTube. I’d appreciate your comments. Technorati tags: second life, vidblog, videoblog, wagner james au, lee hopkins

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Product placement, celebrity and blog power

by Lee Hopkins on November 15, 2007 · 0 comments

in Uncategorized

Much has been made recently about whether or not blogs are ‘trustworthy’. As Mrs Jones points out, its more the fact that mainstream media is increasingly using blogs as prime sources of material. Witness the interviewer after the new Tesco/Spice Girls ad (very funny, actually — nice to see that Posh has a sense of […]

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Is Corporate Australia on the cusp?

by Lee Hopkins on November 15, 2007 · 20 comments

in marketing

My first cup of coffee in a fortnight and already my brain is whizzing. There’s something happening in the corporate scene in Australia around ‘Social Media’, but I can’t put my finger on it. I have been giving loads of “Introduction to Social Media” presentations around major corporations in Australia, across all sorts of industries; […]

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My colleagues at Melcrum have just released the first in what will hopefully be a growing series of ‘How to…’ reports. The first, “How to get started with podcasting in your organization“, is now online and ready for purchase. Ever thought of creating a podcast for your company but not sure where to start? Want […]

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An Australian NGO uses new media to engage

by Lee Hopkins on November 2, 2007 · 2 comments

in marketing

Courtesy of my mate Trevor Cook comes word that Uniting Care Ageing (NSW/ACT) yesterday became one of the first major Australian NGOs to start using blogs, podcasts, even YouTube, to raise awareness about a critical community issue. As they say, The new website serves as a forum for people interested in aged care to voice […]

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Chris Pirillo makes the excellent point that whilst Vista has certainly delivered in the ‘eye candy’ department, it sometimes under-performs in the ‘usability’ and ‘widgets I really use on a daily basis’ departments. With the demise of my noisy notebook coming closer and closer (do I MacBookPro or do I save $,000s and get a […]

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Introducing Mrs BetterComms – the video

by Lee Hopkins on October 28, 2007 · 6 comments

in Uncategorized

A lot of people have asked to see the real Mrs BetterComms, to see the woman behind the legend. Normally a shy woman, I managed to capture a video of her one day when she was a little more ‘relaxed’ than normal. Perhaps the bottle of Jim Bean helped. I hope you enjoy. Tee hee […]

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