Will blogging help sell more products and services? Or is it – as I suspect for most companies — an utter waste of time?
{ 0 comments }
Posts tagged as:
- Home
- Subscribe
- About me
- Clients
- Code of Conduct
- Doctoral research
- FREE articles
- FREE ebooks
- Pricing
- Services I Offer
- Testimonials
- Why blog
- Why podcast
- BCR pod/vidcast
- Subscribe
innovative communication for innovative communicators
-
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
This many fine and wise people already do:
Subscribe to my RSS feed!
This many people already do:
Social world
-
Statistics
Statistics for this site are courtesy of StatCounter.com
Last month:
Visitors : 5,746
Daily av. : 185Statistics for my site with
200+ articles on business communication
Last month:
Visitors : 12,421
Daily av. : 401
Publications
Social Media: The New Communication Landscape - for Ark Group
Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
Recommended reading
These links open in new browser window
Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
